Vinitaly April 10/13, 2022 BUSINESS DESK

On the occasion of the 54th edition of Vinitaly-Veronafiere, Puglia in Rosé created a format dedicated to internationalization for only Apulian Producers present at the Institutional Area of the Region of Puglia, through the “BUSINESS DESK PUGLIA.” The participating Pugliese Wineries were able to take advantage of the services of:

• BUSINESS DESK B2B with international buyers; from North America(Mexico, Dominican Republic), the USA and Canada ,and Northern Europe(Sweden, Estonia and Norway);
• BUSINESS DESK EXPO; through support for the creation of Feasibility Studies and Business Plans,a reception desk for Apulian Companies wishing to enter or consolidate their business in foreign markets;
• BUSINESS DESK: Oenotourism and Experiential Tourism; as a result of the partnership with ENIT(Italian National Tourist Board) it was possible to enter an exceptional circuit, consisting of a dense network of U.S. and Northern European Tour Operators and Travel Agencies, also in special wine tourism packages for important International clients;
• BUSINESS DESK: Digital Marketing; support for implementation of digital marketing strategies, including through sharing a dense network of US Wine&Food Influencers(by hundreds of thousands of followers).